Contents

3 ways to create heart-hitting and client-winning content…

Today there’s no build-up.

 

I won’t agitate your content or client problems so you wanna read the next line.

 

I’ll dive right in.

 

Here are the 3 ways to create heart-hitting and client-winning content:

 

1.) Uncover the root cause problem

 

People in your niche are DOING something.

 

But it’s NOT getting ‘em the results they want.

 

They THINK they have a certain problem.

 

But it’s not actually their root-cause problem.

 

When you help ‘em uncover this root-cause problem they experience a small breakthrough.

 

They feel like you understand their problem deeply.

 

Now they trust you more that you can help them.

 

And when you show them exactly what to do instead…

 

They wanna work with you.

 

Examples:

 

“The exact reason why your messaging isn’t attracting your dream clients”

 

“Dating apps won’t help you find your soulmate… this will”

 

“Here’s why training 6 days a week is stopping you from getting jacked”

 

2.) Don’t tell ‘em. Show ‘em.

 

If you want people to think and feel that you know what you’re doing…

 

DEMONSTRATE.

 

Recently I wrote this email…

 

“1 powerful marketing principle that you know but don’t fully apply”

 

And this was the core principle…

 

If you want people…
your clients…
your prospects to enter, re-enter, or stay in your world…

 

Make ‘em FEEL something.

 

If you are just like plain VALUE… VALUE… VALUE… all the time…

 

People will get BORED.

 

And they will LEAVE your world.

 

But I DIDN’T just TELL people this principle.

 

I made people FEEL something before sharing the principle.

 

That’s a short demonstration in a written piece of content.

 

If you post videos or release podcasts…

 

How do you demonstrate?

 

Here’s 1 way…

 

Instead of saying… “you’re a great coach”

 

Share a snippet of your coaching session and your client experiencing the breakthrough.

 

Now the viewer KNOWS you’re a great coach.

 

Whenever you do the RIGHT demonstration… people don’t need any convincing.

 

They just wanna work with you.

 

3.) Give ‘em the experience of their dreams

 

How?

 

By sharing your “Zero to Hero” story.

 

Or you can even share your client’s “Zero to Hero” story.

 

“How I went from 10 years of toxic relationship hell to marrying my soulmate”

 

“How I went from living in 3rd world country village to making $50k months”

 

These kinda stories…

 

Inspire people that they can do it too.

 

Create massive desire in people to wanna live that dream life.

 

Build your authority that you can help ‘em get the same results.

 

But you gotta tell these kinda stories with the RIGHT energy.

 

If you try n be politically correct…
Or hide your struggles…
Or show up with fake humble energy…

 

They won’t work.

 

People want your unapologetic “zero to hero” story.

 

Alright I’ll stop now.

 

Those are the 3 ways to create heart-hitting and client-winning content.

 

If you want more of this good stuff, unlock daily MM emails below 👇🏻

 

That’s it for today

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