Contents
Aligned marketing = easy sales
There are 2 kinds of coaches:
Coaches who market in an UNALIGNED way
Coaches who market in an ALIGNED way
What could be an example of UNALIGNED marketing?
Let’s say you hate having and managing a FB group.
But you joined a program where the guru is all about FB groups.
Now because you have invested in the program…
You feel forced to run an FB group.
You hate this FB group marketing.
But you are doing it just because you want to sign some clients.
That’s UNALIGNED marketing.
Marketing in a way that DOESN’T sit well with WHO YOU ARE.
It’s like selling your soul every day for signing clients.
You might sign some clients.
You might do this for 3 weeks, 3 months, or 3 years.
But ultimately you will stop it because you hate it.
Even if you win in the short term…
It’s a long-term loss because you hate the business you are building.
How do I know?
Because I have done this unaligned thing for four and a half years.
And now for the past 13 months…
I have only focused on what I call aligned marketing.
Marketing that fits me like a glove and works like a charm for my dream clients.
One example…
I write these emails.
And clients who vibe with my emails sign up to work with me.
Yup… it can be that easy for you too if you want it.
Coaches who market in an aligned way keep winning in the long run.
Why?
Because when you love doing something… you can do it for your lifetime.
You can stay consistent with it.
You get good at it.
Coaches who figure out themselves FIRST can market in a way that feels like second nature.
Whether you love videos or writing emails…
Whether you love running ads or speaking on stages…
Whether you love creating Insta reels or posting on LinkedIn…
Whether you love posting long YouTube videos or creating podcasts…
Whether you love building referral systems or strategic partnerships…
You can market in a way that you enjoy and still sign your dream clients.
At least… that’s what my clients and I do.
That’s it for today.
Signing off…
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