Contents

Are you making this BIG mistake in your coaching business?

If your marketing…

If your sales process…

If your program presentation…

If YOU…

 

Are not REPELLING certain people… 

 

Then you don’t have a strong positioning in the market.

 

Then you are just one of those other coaches out there.

 

And people won’t have a solid reason to work with you.

 

And people will constantly hassle you over prices.

 

“I wanna be liked by the WHOLE WORLD” 

 

Is the worst thing you can go after in your business.

 

It’s the fastest way to do mediocre stuff that no one truly cares about.

 

And the word care reminds me of this…

 

“I care more about my clients than other coaches”

 

That’s not a differentiator. 

 

Every coach says that.

 

Now disclaimer: Your unique positioning won’t be built in 1 day. It’s a process. 

It takes time and work and skill.

 

But what you can do is start becoming INTENTIONAL about this… if you want to have a great long-term coaching business.

 

I’ll just give you some examples from our side…

 

If someone wants to become a millionaire selling $97 programs… we don’t work with them.

Because that’s not our model.

 

If someone wants to be a general “life coach”… we don’t work with them.

Because there are 99.99% chance they will stay broke.

 

Why? It’s bad positioning.

 

“I’ll help you improve your life”

Wow! Can’t be more vague than that.

 

We don’t do any group coaching.

 

We don’t optimize for big gross revenue numbers.

We optimize for profits.

 

I can keep going on. 

 

Or you can watch this short video I created on Old Model v MM Model.

 

MM stands for Meaningful Momentum. That’s our Model.

 

Watch it here.

 

P.S. “I wanna be liked by the WHOLE WORLD”

That comes from our own insecurities.

 

We are not so sure about ourselves. 

We don’t like ourselves very much.

Maybe we didn’t get enough validation from our parental figures.

 

And we want the world to validate us. And we’re ready to do anything for that.

 

Heal yourself. Grow. Work on your own leadership. 

Break your own limitations.

Accept your weirdness.

 

And your uniqueness will start shining through.

 

Take care!

 

Signing off…

Would you like to discover how coaches hit (consistent) 5 figure months?

Book a time to chat and we’ll put together a “Momentum Map” for your business

Follow us around the web: LinkedIn . Facebook . Instagram

      

      

      

© Copyright Chevaun 2024. All Rights Reserved. T&C. Privacy. Refunds.

      

      

      

© Copyright Chevaun 2024. All Rights Reserved. T&C. Privacy. Refunds.
Follow us around the web: LinkedIn . Facebook . Instagram