Content strategy for 2023

I’m not some content GOORUUU. But here’s my opinion…

If you aren’t adding your flavor… 

your weird personality… 

your likes and dislikes…

your frustrations… 

your hobbies…

your inspiration…

If your audience can’t experience the world through your eyes…

… you’re doing content wrong.

Be more of you. And less of a content formula.

80% of “you” content. Things that you care about.

20% of “niche” content.

That’s what I see winning in 2023.

P.S. Recommend me a binge-worthy show. I might this weekend off.

Signing off…