Contents
Simplest way to create profitable content…
I thought everyone already KNEW this.
But to my surprise…
After 5+ years of running my coaching biz…
1000s of 1-on-1 sessions with clients…
Many coaches either DON’T know this.
Or they FORGET this when creating content.
Heck… even I forget it sometimes.
Many coaches get stuck in perfectionism.
Worrying about coming up with the greatest ideas for their content.
But when they post these great ideas… they fall flat.
Crickets! No engagement.
Only your mom says it was good 🙂
Now you might be asking…
What’s THIS simplest way?
Tell me NOW.
In my opinion…
The simplest way to create profitable content:
Answer the BURNING questions that are RUNNING in the minds of your DREAM clients.
“Woah I knew this already”
I am sure.
But are you using it to create profitable content and sign your dream clients?
That’s the main question.
“Umm… not so much”
“But how do I find these burning questions?”
Your clients are already asking these questions in your coaching sessions.
Note ‘em down.
Create profitable content around that.
Or…
Look at the top coaches in your niche.
See their social media comments.
What kinda questions are people asking ‘em?
See their emails.
Are they answering some questions?
Look at their videos where they are doing FAQs…
Now you even know… who’s asking the question.
Are they your dream clients?
If yes… answer their questions in your own entertaining way.
Here’s why this works…
1.) Your content is RELEVANT.
Because you are answering the burning questions of your dream clients.
2.) When you answer their question deeply… it builds AUTHORITY.
Now people can see you KNOW what you are doing.
You can even add a line or two around your experience before answering the question.
That builds even more authority.
People will listen to you with an OPEN mind.
3.) When you share your values, opinions, beliefs while answering the question…
People who are aligned feel CONNECTED to you as a person.
4.) When you show your personality while answering the question…
People wanna see more of your world.
They wanna revisit your world the next day just to be ENTERTAINED by your personality.
5.) When you create a BREAKTHROUGH in someone’s thinking by answering their question…
Now they TRUST you.
Some of ‘em would want to work with you.
Because you unlocked the lock in their thinking that was keeping ‘em stuck.
Okay… I’ll stop now.
Simplest way to create profitable content…
Answer the BURNING questions that are RUNNING in the minds of your DREAM clients.
Signing off…
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