Contents
Start with THIS if you want to stand out in a ‘sea of similar coaches’…
Before you worry about the competition…
Before you jump to the latest marketing strategy…
Before you get stuck in the tactics of personal branding…
Know this…
STANDING out starts with UNDERSTANDING ourselves.
I can’t give you an in-depth understanding of ‘who you are’ in this email.
I cover that extensively in our MM program.
But here’s the quick start…
Ask yourself…
which side do you incline towards?
- Fixed interests vs. Ever-changing interests
- 12 Hours of Hustle vs. 5 hours of Focused Work
- Love managing team vs. hate managing team
- Moving Fast vs. Slow and Steady
- Loves research vs. Hates research
- Create from heart vs. Systematic way of creating
- Work well under pressure vs. Work poorly under pressure
- Love aesthetics vs. Don’t care about aesthetics
- Love being in charge vs. Hate being in charge
- Love taking care of details vs. Don’t bother me with details
- Can take high risk vs. Hate taking any risk
- Love discovery calls vs. Stomach getting upset before every discovery call
- Formal vs. Casual
- I’m gonna do this and this and this vs. I’m gonna pick between this or that
- Strict daily routines vs. Hate routines
- Recorded videos vs. Going LIVE
- Evergreen vs. Trendy
- 1-on-1 vs. Groups
- Working in silence vs. working in the crowd
- Feels guilty if you are not working vs. Loves your free time
- Loves people vs. Loves systems and machines
- Big picture thinking vs. Step-by-step
- Woo-woo stuff isn’t woo-woo vs. woo-stuff should be banned
- Written Text vs. Video vs. Audio
- Self-Accountability vs. External Accountability
- Love confrontation vs. Hate confrontation
- Comfortable starting conversations vs. Hate starting conversations
- Love doing your own thing vs. Love to know what experts are doing first
Build a business that represents more of YOU.
And you will start STANDING OUT naturally.
When you LEAD with your TRUTH…
Competition goes OUT of the window.
Reflect on this if you want.
That’s it for Tuesday.
Signing off…
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