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Which biz strategy are you focusing on?
(One and done vs. Compounding return)
You can divide coaching biz strategies (even your actions) into 2 buckets:
1.) One and done
2.) Compounding return
I won’t bore you with theory.
I’ll give you direct examples. And you will get the point.
You send your prospect a DM.
They either respond or don’t.
It’s one and done.
You create 1 powerful training.
Some prospects view it today.
And want to become your client.
Some view it after 8 months.
And want to become your client.
Some share it with their friends.
And you get even more clients.
It’s compounding return.
Running ads… one and done.
Having an audience… compounding return.
Random clients with different problems… one and done.
Because you gotta create different solutions each time.
Clients with the same problem… compounding return.
You can create a powerful solution once and keep getting returns for years.
Average client experience… one and done.
Great client experience… compounding return.
Sales call… one and done.
Sales letter… compounding return.
Cold emails… one and done.
7 day launch sequence that sells your offers… compounding return.
Copy-pasting someone’s content… one and done.
Knowing persuasive frameworks… compounding return.
I think you got the point.
Both ‘one and done’ and ‘compounding return’ strategies are useful.
For some quick cash, you might deploy ‘one and done’ strategies.
And that might save your business.
For a sustainable and enjoyable business…
You gotta focus on ‘compounding return’ strategies.
Know when to use which one.
Disclaimer: If your whole business is filled up with ‘one and done’…
You are either already in trouble. Or trouble will knock on your doors soon.
Reflect on your strategies and actions before that happens.
And start moving in the right direction.
That’s it for Today.
Signing off…
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