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Why your messaging isn’t attracting clients as it used to?

In the coaching industry…

 

Messaging that used to work isn’t working anymore.

 

Why?

 

As people become more sophisticated in a market… things change.

 

Disclaimer: This email is a bit more on the advanced side.
But I’ll keep it as simple as possible.

 

Now before going further, here are 5 levels of market sophistication:

 

1.) Level 1: It’s a new market. You can just make a claim and win.
2.) Level 2: Make a bigger claim than your competition.
3.) Level 3: Bring in a mechanism that makes achieving your claim believable.
4.) Level 4: Create a unique mechanism (better and different than what’s already out there)
5.) Level 5: Maximum skepticism. Bring in new and advanced marketing strategies. Lead with the IDENTITY marketing… that creates a difference.

 

I agree… that was a lot of jargon.

 

If you don’t fully understand it yet… that’s fine.

 

What you need to understand is this…

 

Right now if you are in any of the main coaching niches…

 

Health, wellness, wealth, career, relationship, spirituality, leadership…

 

People have already seen a lot of big claims.

 

Right now they are looking for mechanisms…
unique mechanisms that will actually get them the results.

 

Before people trust your mechanism…

 

They need to KNOW you understand their problem.

 

They actually want you to TELL & SHOW them what the actual problem is.

 

Because what they have been doing and tried in the past…

 

ISN’T WORKING.

 

Your messaging needs to reframe their “perceived problem” as a mere symptom.

 

Symptom of a deep underlying root cause problem.

 

When you do that right… it builds immense trust.

 

Someone finally told them what the root cause problem is.

 

Why things in the past… other mechanisms didn’t work for them.

 

It creates a MAJOR breakthrough in their mind.

 

And now they are willing to listen to you.

 

They are willing to understand your mechanism.

 

They are eager to work with you.

 

And pay you in full.

 

This email is 1 small example of what we just discussed…
Why your messaging might not be working as well as it used to.

 

That’s it for today.

 

P.S. If you want me to personally help you build your aligned messaging and unique mechanism,

 

there’s 1 way I can help you.

 

Meaningful Momentum (MM) Program.

 

It’s right for you if you want to…

 

Wake up with inbound leads and waitlist of clients instead of frustration.

 

Build a scalable and long-lasting biz by being your unapologetic self.

 

Add 10k – 50k profits every month while having the time of your life.

 

If that interests you a bit, just join our MM daily emails below.

 

And I’ll send you the deets – no calls required.

 

Take care.

 

Signing off…

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© Copyright Chevaun 2024. All Rights Reserved. T&C. Privacy. Refunds.

      

      

      

© Copyright Chevaun 2024. All Rights Reserved. T&C. Privacy. Refunds.
Follow us around the web: LinkedIn . Facebook . Instagram